Friday, October 15, 2010

From a leadership perspective, Exxon can't hang with Apple...

It is noteworthy that Apple's success has been propelled--even during a deep economic downturn-- by a relentless focus on providing highly distinctive products that consumers don't yet know they need. Once they have them, they can't live without them.This speaks to marketing and innovation savvy that is rivaled by few if an other companies, US or foreign. On the other hand, Exxon's market cap has benefited largely due to the surge in oil prices. No doubt, Exxon is capitalizing on the smart bets it made a decade ago. However, from a leadership perspective, Exxon can't hang with Apple. In Exxon's case you have an undifferentiated product that is driven by supply and demand. In Apple's case value is created by truly "changing the game" in its market space. If Exxon were like Apple, it would be innovating aggressively on (and away) from its core product which is under siege on all fronts.
In response to Patricia Sellers' "Postcards" Blog post on 10.13.10 (on Fortune/
by Patricia Sellers
This morning, as Apple (AAPL) shares neared $300, a Postcards reader, gslusher, weighed in on a post that Jessica Shambora, my Fortune colleague, wrote in October 2009 about the world's largest stock-market capitalizations. Amazing to see how Apple, in less than a year, has vaulted just behind Exxon Mobil (XOM)...on its way to be THE most valuable company?
1. Exxon Mobil $329.44 billion
2. Apple $272.73 billion
3. Microsoft (MSFT) $214.87 billion
4. Wal-Mart (WMT) $196.08 billion

If one wants to be "global," put PetroChina above Microsoft at $232.42 billion.

To think this all started with two guys building computers in a garage...

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